T
he Internet has changed the way business is conducted and the real estate industry is no exception as between 80% and 90% of homebuyers search for homes online according to the National Association of Realtors. Yet the majority of search engines or websites are either national in scope or specific to real estate agents or agencies, thus they are not very helpful for savvy buyers who conduct research in a specific market. 2media offers a comprehensive, relevant search platform in specific locations such as Newport Beach. With a focus on the buyer the search is free of charge and does not require any personal information from its guests. This is a one-stop shop for home seekers where every MLS listing is organized geographically and visitors can compare recent sales in each neighborhood.
Newport Beach is a unique real estate market because it has many different districts within the city. A buyer may be looking for a family home in Newport Coast or a hillside estate in Crystal Cove. Although these neighborhoods have the same zip code, they are separate districts on 2newportbeach.com
“The national search engine websites lump all of Newport Beach listings together making it difficult to conduct market research that a buyer, particularly one for Newport Beach, demands. With more than 850 listings at any one time, I knew there had to be a better way to find a home in Newport Beach,” said Rich La Porte, 2media co-founder. Organizing the site by interactive map, allows visitors to visually see the distinctive districts. They have the option of keeping the search specific or doing a more general search of the whole city. The visual of a map is especially important to buyers who are unfamiliar with Newport Beach.
In addition to offering information to the public at no fee, the search engine site gives real estate agents the opportunity to showcase themselves and their listings in an online luxury real estate magazine format. 2newportbeach.com saw a need for agents to market at the local level. “We wanted to give the agents in Newport Beach another avenue to present themselves and their homes by getting in front of a very specific, targeted audience,” said Paul Jurevich, 2media co-founder.
For more information about 2Media or 2newportbeach.com, including their online marketing platforms and real estate search engine, please contact Rich LaPorte at 949-723-3160
About 2media
2media develops websites devoted to luxury real estate markets - enabling buyers to conduct extensive research before and during the home buying process. Founded in 2006, 2media solves one of the frustrations of buying a luxury home by combining localized content with the relevant research data and search engines results a savvy luxury buyer demands. In doing so they provide a highly target audience for the sellers of homes as well as providers of luxury goods and services. Their first website 2newportbeach.com went live in 2007.
